影响ebay搜索排名的因素有哪些?怎么做才能提高?ins comments for sale,ssm followers
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影响因素:
1、相关性层面
包含了listing标题相关性、category相关性。准确的标题、精准的分类定位,使得买家更加容易找到你的单品,也就是说相关性越大,排名越靠前。
2、卖家等级层面
包含了账号是否属于TOP,是否是above standard,是否存在违规记录。另外在服务评级方面的表现,买家的满意度、中差评数量、DSR评分高低、INR、SNAD投诉的数量等都是在卖家等级方面影响排名的因素。
It includes whether the account belongs to top, whether it is above standard, and whether there is a violation record. In addition, in terms of service rating, the satisfaction of buyers, the number of medium and poor reviews, the level of DSR score, the number of INR and snad complaints are all factors that affect the ranking in terms of seller rating.ins comments for sale,ssm followers
3、物流层面
包含了产品的EDD是多少,经济型还是商业型的物流方式,物品是否免运费,是否免费退货,以及物品所在区域等。还有就是商品是从海外仓发货,还是从 直发,若是海外仓,是否参与了eGD的计划。在best match 规则里,eBay提高了海外仓物品和免运费物品的排名,降低了高运费或运费不明物品的排名。
It includes the EDD of the product, economic or commercial logistics mode, whether the goods are free of freight, whether they are returned free of charge, and the area where the goods are located. In addition, whether the goods are delivered from overseas warehouse or directly. If it is an overseas warehouse, whether it participates in the EGD plan. In the best match rule, eBay increased the ranking of overseas warehouse items and freight free items, and reduced the ranking of high freight or unidentified freight items.ins comments for sale,ssm followers
4、购买历史记录层面
包括 近的售出记录、近期的销售转化率、被流览数量、被加车的数量等,购买记录越多的产品,取得的曝光度也就越多。